Our story started in late 2016, when our intention was to use genuine leather. The business boasts a wealth of experience within the luxury leather industry, so this seemed like the natural path to take. However, during the research and development phase in early 2017, we uncovered the facts and saw the reality of the leather industry. The demand for leather continues to grow and as a result the damage caused to people, rivers, ecosystems and the need to farm more animals is growing too. This was a turning point and we decided to change direction completely. We believe we have an opportunity to produce a product range that is not only safer for people, but more environmentally friendly for our planet, and which challenges the leather and luxury goods industries as we know them. You can read more about our choice of materials here.
Our collections are made in a small boutique factory that has a long history of producing the highest quality accessories for luxury brands all over the world. Using the same traditional crafting techniques and construction we are producing a superior product which is cruelty-free and sustainable. The world is changing, and consumers are too. By using our superior quality materials and fine craftsmanship, we hope to encourage more men to shop sustainably.
"There is a fast growing marketplace for people looking for more environmentally friendly accessories, and I feel that men are hugely under-represented. I want every man to have access to luxury items regardless of his lifestyle choices." Helen - Founder
Industrial farming and leather production contribute to climate change, habitat destruction and contamination of land and water. Projections indicate that the animal leather industry will need to supply 430 million cows annually by 2025. Increasingly people are adopting waste-free, environmentally friendly and plant-based lifestyles with demand for more sustainable solutions to global issues like plastic waste.
Our focus on being a responsible brand runs far deeper than our materials. We limit the amount of waste we generate and we offset our carbon emissions by investing in reforesting projects.
At Watson & Wolfe we use sustainable materials sourced from the most reputable suppliers. The materials are made using less chemicals and less water and are produced in factories which have eco and sustainability credentials.
We adopt a slow fashion approach, so we are careful to design items which will not be out of fashion next year. In the design process we consider the construction, ensuring items will last a long time, and where possible we build in versatility and function, so our customers get value for money.
Our commitment to sustainability means we are always looking at new, innovative materials which are coming to market, and we will continually evolve our collections to take advantage of textile developments.
We are committed to ensuring that our products are manufactured under safe, fair and humane working conditions.
It is for ethical reasons that we choose not to use animal-based leathers. The process of making leather requires a combination of toxic chemicals, that causes long term health issues to workers and there is growing evidence that the industry employs children. Untreated wastewater containing toxic chemicals is dumped into waterways by tanneries every single day, effecting hundreds of thousands of families, ecosystems and land.
We seek to develop long term relationships with suppliers who share our ethical and environmental standards.
The Wolf has developed the capacity to survive in the most inhospitable of climates. High in the arctic, the desert and the dampness of a humid Gulf Coast swamp. Their bodies are built for stamina, possessing features ideal for long distance travel. Their narrow chests and powerful backs and legs enable them to move efficiently. Wolves can cover several miles trotting at about a pace of 6 mph and have been known to reach speeds approaching 40 mph during a chase.
The strength and endurance of the Wolf inspires our design. As well as helping you look and feel great, Watson & Wolfe has been conscious of the cross functional lifestyle you lead as a professional, partner, friend, adventurer and sportsman. We believe our accessories should be practical, durable and versatile so you feel organised and in control wherever your life takes you.
We believe the consumer market must evolve to be a fully sustainable supply model with cruelty-free supply and manufacturing, better working conditions for people and less reliance on our planet’s resources.
The materials we use at Watson & Wolfe are vegan and we are a certified vegan company. We are committed to ensuring that all our materials are ethically sourced and with no involvement in animal cruelty.
Luxury accessories have historically meant shopping real leather, but the quality of non-leather textiles has improved beyond recognition. We believe all men should have access to environmentally friendly, high quality accessories regardless of their lifestyle choice.