The Bitcoin (BTC) symbol will now appear on the shirt sleeve of Watford Football club players, and the team will also accept the cryptocurrency for merchandise purchases.
The football club announced in a post on its website published on Sept. 12 that the famous Bitcoin “B” logo will be featured on the player’s uniforms as a result of the club’s partnership with Bitcoin betting platform Sportsbet.io.
The team will also accept the leading cryptocurrency as a payment for its merchandise.
According to the official post, the logo’s addition to the uniform is part of a wider campaign aiming to “improve awareness around Bitcoin and educate the public on the benefits of using cryptocurrencies.”
The head of marketing of the team’s main shirt sponsor Sportsbet.io Justin Le Brocque said that the company is giving back to the crypto community:
“Placing the Bitcoin logo on a Premier League shirt is something that challenges the accepted norm. We’re excited about the partnerships and the potential for new global conversations that it could help start for our club.” – Scott Duxbury, Watford’s Chairman & CEO
ℹ️ The @Bitcoin logo (₿) will appear on our shirt sleeve this season, as part of an educational drive led by the sports betting brand Sportsbet.io.
The logo is part of a wider campaign to improve awareness around Bitcoin and educate the public on the benefits of using cryptocurrencies.