Sharps Pixley Gold & Safe Deposit Boxes

We’re setting out to simplify and demystify the gold market.

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The Sharps Pixley name goes back to 1778 and was originally founded through the merger of two London bullion businesses. Sharps Pixley was formerly a central player in the London gold and silver bullion broking community as an original gold fixing member and chairman of the silver fix.

The company name expired in 1995 but was revived in 2010 following the purchase of the company name and the trade mark from the former owner of the business, Deutsche Bank, thereby providing a link with the original firm.

Today the business is wholly-owned by one of the wealthiest families in Germany and sits within the DEGUSSA group of businesses, said to be one of the largest sellers of retail physical gold in Europe.


Through its ownership by DEGUSSA, Sharps Pixley is able to leverage the capabilities of the group in such areas as holding a very extensive stock of bullion, providing a diverse product range, plus capabilities in the processing of scrap, a treasury team managing the price hedging, storage / vaulting and transportation, and of course expertise in sourcing (and verifying) quality stock. The business also combines innovative logistical and inventory management techniques at our Rodermark logistics centre and we can deliver products efficiently and securely at the lowest possible cost to UK investors.

In 2015 the group purchased a gold refinery in Germany and later also acquired bullion fabrication facilities, thereby providing the group with the flexibility to manufacture and refine a wide range of bullion products. Our gold bars are sourced from two of the leading Swiss gold refineries who are both accredited as “London Good Delivery” and our coins come directly from the leading Mints around the world. In total we have over 200 bullion products available to clients.

London remains, arguably, the global capital for gold trading and yet at a retail level gold remains surprisingly illusive to ordinary investors looking for tangible bullion investments (other than high margin branded jewellery) on both the High Street or even from the local banks. In 2015 Sharps Pixley puts physical gold back on the High Street with our flagship store opening in St James’s Street, just off Piccadilly. Here you can select your products and indeed store them with us in one of our new safe deposit box facilities.

In India gold is universally available at tight margins over the spot price and can be readily sold back at attractive prices – Sharps Pixley is similarly looking to introduce competitively priced, high quality bullion products to UK investors.

In addition to our leading-edge online web shop, Sharps Pixley also provides the leading information platform on precious metals with some of the fastest and most complete sources of market prices, news, research and analysis – allowing investors to draw on leading sources of market information before making their investments. Our website is often described as the fastest and most complete source of precious metals news, prices and analysis and this is underscored by claims that it is consistently the fastest growing bullion website of all. For more on this see here :

We look forward to seeing you at 54 St James’s Street to discuss your requirements.

Ross Norman
CEO Sharps Pixley

Bars or Coins?

We often get asked what the difference is between purchasing a gold bar or gold coin. It is important for individual investors, whether someone is new to investment bullion or not, to consider which one to invest in. As the circumstances and needs are different to each investor, it is important to undertake some research in order to know which one fits best for each individual case. In this article, we have stipulated some of the different factors to consider for the two different bullion types. Please note that we are not providing investment advice with the comments made below.

Gold bars

Gold bars are often issued with certificates and are produced in 24 carat (99.99% pure gold content). All of the Sharps Pixley and Degussa branded gold bars are produced by a LBMA Good Delivery Refiner which sets the standard in terms of purity, weighing, packing and delivery. The presentation of new bars includes sealed packaging which protects the item and adds to an overall attractive presentation of the gold bar. Not only is the gold bar attractive in terms of apprearence but the premiums* are lower on bars when compared to coins as the production costs are lower. This also applies to the different sizes of the bars, as a one kilo gold bar will include a lower manufacturing cost than 10 x 100 gram gold bars. In this example, purchasing a 1 kilo bar opposed to 10 x 100g would save about 1% or in todays price £260.

However, having said that a 1 kilo gold bar entitles lower premium, there are some potential obstacles to bear in mind if you want to be flexible in terms of realising your assets. Smaller bars such as 1 ounce, 50g or 100g can be benefitial when re-selling gold bars, such as releasing some of your investment or part-selling.  Moreover, when buying/selling one big amount of gold, you will be facing larger exposure to market risk as you will typically be trading on one gold price. When purchasing smaller bars such as the 1ounce gold bar, you will again face the higher premiums as packaging, serial and matching certificates will need to be produced. Therefore, the premiums on smaller gold bars will also be higher when compared to gold coins.

Gold coins

There are many different coins to chose from which gives you a greater choice in sizes, carats and designs. As coins are stamped with a date, they are ideal as gift items for big occasions such as weddings, anniversaries and birthdays. They are also very flexible in terms of re-selling as smaller units of gold are easy to release when in need of quick access to cash. Moreover, certain coins such as Britannias and Sovereigns hold another benefit which is that they are CGT Free. For the wealthy investor, it is advised to hold CGT free coins as they will benefit when realizing profits from the investment. Selling coins also includes larger flexibility as you do not have to sell everything at once, and will have lower market risk as you will not sell on one gold price. Certain coins such as the Gold Sovereign also hold collectible value and over time, different coins may accrue numismatic value which will increasing the original investment. For example, in the 1960’s there was a premium* of 40% on trading gold sovereigns. Other popular coins include Krugerrand which tend to attract a smaller premium.

However, coins do not come with certificates and not all coins are 24 carat (as many are 22 carat or even less for some coins). This can cause larger difficulty when calculating the worth of the coins. From an investment perspective, coins entitle larger premium when compared to larger bars which means that you will get less gold for what you pay. Investing in 32 x 1 ounce gold coins opposed to 1 x 1kg gold bar creates an obstacle if one wants to store the entire investment in one location (eg. safe deposit box). A large quantity of coins are good for spreading in different locations.

For any further questions regarding bullion bars and bullion coins, contact us on 0207 871 0532 or visit us at 54 St James’s Street. To purchase gold bars and gold coins online, please click HERE.

*The premium is the additional price above the gold spot price attributed to manufacturing costs, handling, packaging, insurance and delivery. Bullion dealers of good reputation will offer products with a very small premium in order to stay competitive however, they are unavoidable as even the bullion dealer needs to purchase over the spot price.

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