IF & CO.
Founded in 2004, IF & Co. is a family owned and operated jewelry business based out of Los Angeles, CA. Although the family behind IF & Co. has been in business since 1978, we have carried on the tradition of keeping all custom jewelry work in-house with multiple manufacturing facilities and retail locations. We’re involved in every part of the creation process — from start to finish.
A CUSTOM JEWELER YOU CAN TRUST
We understand the difficulties that come with purchasing custom-made jewelry. While it’s already hard to find someone you can trust, finding someone who understands your artistic vision is often harder. At IF & Co., we are fully equipped with the knowledge and passion necessary for ensuring a seamless transition from fantasy to reality — bring life and remarkable accuracy to your imagination.
We strive to provide our clients with exceptional quality of work through the highest quality materials and meticulously handcrafted IF & Co. pieces. Our production time is by far one of the fastest in the industry and we pride ourselves on our ability to maintain superior craftsmanship with incredibly efficient turnover.
A FEATURED BRAND
IF & Co. makes the highest of high-end jewelry for the hip hop community and young Hollywood. With heavyweights from all sides of the entertainment industry, clients that feature our jewelry include Michael Jackson, Drake, Tom Cruise, Jonas Bevacqua, Justin Bieber, Floyd Mayweather, Tyga, Lil Uzi Vert, Tyler the Creator, Dr. Phil, Apolo Ohno, Snoop Dogg, A$AP Rocky, Wiz Khalifa, YG, Kanye West, Nas, Dwyane Wade, French Montana, The Kardashians, Odd Future, Frank Ocean, a countless number of athletes from all sports industries, and that’s just the tip of the iceberg.
The past years have seen IF & Co. receive unprecedented press from high-end fashion magazines, luxury car magazines, urban magazines, and blogs including TMZ, Harper’s Bazaar, Hypebeast, The Coveteur, Complex Magazine, the Wall Street Journal, and the LA Times.
OUR FEATURED COLLECTIONS
From custom grills and rings to pendants, earrings, and links, IF & Co. has curated a collection that encompasses much of the modern aesthetic and groundbreaking individuality inherent in custom jewelry today. Our variety of engagement rings, religious pendants, custom grillz and more are built around staple pieces you’ll want to wear every day and truly unique designs for special occasions.
MAKE IT ABOUT EXPRESSING YOURSELF
As the world of fine jewelry evolves, investing in simple, costly pieces has become a thing of the past. Tradition is no longer the standard and the adventurous spirit of creation is striving to break free. Wear IF & Co. jewelry with pride and allow it to reflect your individuality, creativity, and identity. Empower yourself with custom pieces — expertly crafted by passionate artists — and learn what it means to fuse timelessness, beauty, relevance, and wearability into every piece.